That Brazilians are football fanatics is not news to anyone. But the World Cup showed once again that it is different from everything for locals. People gathered from north to south of the country to support the national team. And it wasn't just in front of the television that Brazilians came together to celebrate, cheer and celebrate.
Growth and strengthening of the 365Scores brand in Brazil is celebrated by firm’s Head of Marketing Latam Rafael Morettini: “We more than doubled the number of users in our pool compared to the last Cup, and with the intelligence of the analysis, we could see that search for pools in 2022 on Google was about 50% lower than the last Cup. These numbers prove that the 365Scores platform is increasingly consolidated in Brazil and is seen as a benchmark in the market. We are very happy with these results achieved.”
These numbers made Brazil the country that had the most users in the world in the pool. To activate the ‘Bolão da Copa’, 365Scores bet on a campaign on social networks with more than 20 content producers. Journalist Ivan Moré and professional footvolley player Natália Guitler were the ambassadors of the action, calling on fans to participate in the event.
In addition to having an easy interface that brought innovative experiences to the fans, other attractions were the dozens of prizes drawn to participants.
“Thousands of groups were formed by the participants. The app was used by many companies, for example, and only 10 groups had more than 1,000 people. This shows that people like to challenge especially the close colleague that they know. The success of the 365Scores pool was so great that we are studying creating new ones for other competitions, such as the Copa Libertadores, for example. With the pool, we ended up growing our traffic on the platform and on all our other services,” explains Morettini.
In addition to the pool, the World Cup in Qatar was a commercial success for 365Scores. The platform sold all of its competition sponsorship quotas. The companies Itaú, Prime Video, Perdigão, Nissan and Diageo bought the Gold quota. Netshoes the Silver one, while Panini, SmartFit and Clear were Bronze.
Source: GMB
