"We are very happy and proud to be able to participate, with master sponsorship, in one of the most important and visualized events in the national digital world: GKAY's Farofa. We strongly believe in this market, and we realize a complete synergy between the event and Esportes da Sorte, a modern bookmaker tuned to the trends that influence our audience. GKAY is an avant-garde and we love the fact that we are associated with personalities who instill and provoke this feeling of curiosity in our society," celebrates Darwin Filho, CEO of Sports of Luck.
Among the scheduled actions are the customization of drinks, distribution of balls and buoys with the sponsor's brand, and soap football. A space will also be set up for makeup and customization of the abadás; there will be a tattoo studio and will be distributed cell phone covers with the logo of Esportes da Sorte, in addition to a space with a company booth.
"For us, it's a great happiness to have the confidence of a company like Esportes da Sorte and participate in an event like GKAY's Farofa. This is a party that moves the Brazilian internet. We will promote interactive activations that will also show much of what Esportes da Sorte is, which is among the main sports betting platforms in Brazil," highlights Fábio Wolff, managing partner of Wolff Sports & Marketing.
With the World Cup entering its decisive phase, actions related to the world cup are also scheduled. Referring to Esportes da Sorte’s platform, the guests will be able to participate in a pool of the game of Brazil, which takes place on the first day of the party (5). To strengthen the fans for the Brazilian national team, it will also be possible to paint the face in the colors of the flag and remove vuvuzelas and horns.
"In World Cup season and with Esportes da Sorte as a sponsor, activations focused on Brazil games could also not miss. In addition, the event will feature a big screen for the broadcast of the match and we will distribute vuvuzelas and horns to reinforce the fans. We want to bring a complete experience and that includes the Qatar World Cup," Wolff adds.
With 20 million followers only on Instagram, the influencer GKAY is the one who organizes and gives name to the event, which is one of the most awaited of the year and brings together the main influencers of Brazil.
The expectation is even justified in numbers: in the 2021 edition, the party had 630 million views on the hashtag #farofadagkay on TikTok, in addition to the official profile of the party on Instagram have gained new 680,000 followers in three days. In all, 66 million people were impacted.
With a paradisiacal structure mounted at the Marina Park hotel in Fortaleza, this year's edition will have Anitta, Luísa Sonza, Pedro Sampaio and Ivete Sangalo as some of its attractions.
Source: GMB
