The format, which values the quality of the content, stands out as a differential in the portfolio of its premium publishers.
Among them, Betnacional, a recognized brand in the sports betting segment, used this resource in a campaign with Brazilian national team player Vinicius Jr., the platform's ambassador. The campaign encouraged fan engagement with engaging messages and interactive features.
During the October period, the ads reached more than 1 million impressions, with 97 thousand interactions and CTR of 0.5%. One of the pieces, which featured the odds of the Libertadores final match, stood out with 210% engagement.
Interactive rich media formats allow consumers to engage with ads by dragging and tapping the screen to discover extra content and additional image elements.
Empowered with all the benefits of MGID's existing ad solutions, including high-quality native placement, intelligent contextual targeting and brand safety, this new feature will further encourage publishers, advertisers and consumers to engage with creatives more significant and positive.
According to a study by eMarketer, investment in advertising in Brazil should reach US$15 billion, with 59% of this amount going to digital formats. The Digital Ad Spend 2022 survey (Kantar Ibope) indicates that 75% of internet users in the country are in favor of online ads, which have good conversion rates on websites.
Fernanda Acacio, CEO of MGID in Brazil, comments: “With consumer attention being intensely disputed these days, we are happy to offer a format that stands out from the competition. Our rich media ads increase engagement and therefore brand awareness with the target audience, reducing wasted investments and increasing the ROAS of the campaigns."
"With engagement rates up to six times higher than static display ads, the solution is more effective at capturing audience attention and ultimately increasing advertising impact," added Acacio.
MGID is a global advertising platform that helps brands reach unique local audiences at scale. The solution uses AI-powered privacy-first technology to serve relevant, high-quality ads in brand-safety environments.
The company offers a variety of ad formats, such as native, display and video, with a focus on user experience. This allows advertisers to boost brand performance and awareness, as well as publishers to engage and monetize their audiences.
Monthly, MGID reaches 900 million unique visitors with 200 billion ad impressions across 25,000 trusted portals and outlets.
Source: GMB
