MAR 26 DE NOVIEMBRE DE 2024 - 23:24hs.
At Festival das Cataratas

Casino City Center Iguazú participated in Foz event with an eye on Brazilian tourists

Brazilians are on target at Casino City Center Iguazú, located in the Argentine city of Puerto Iguazú, a few meters from the border with Brazil. Last week, the venture participated in the 17th edition of the Festival das Cataratas and the casino's marketing manager, Gisela Ilcobish, stated that it was the best opportunity to position the brand in the tourism market.

The 17th edition of the Festival das Cataratas took many negotiations to Foz do Iguaçu (PR), last week, where Casino City Center Iguazú was present for the first time in the event of the tourist sector. The stand was the stage for new partnerships and a lot of visibility for entertainment in the Argentine city of Puerto Iguazú.

For Gisela Ilcobish, marketing manager at City Center Iguazú, this was the best opportunity to position the Argentine brand in the Brazilian tourism market. In addition, she also emphasized some news for 2023: “We will have a player club launch, many raffles, shows and also a world-class poker league.”

During the days of the event, visitors could compete for one night's accommodation at the Iguazú Grand Hotel, dinner for two at the Crown Bar and 2,000 Argentine pesos in credits to play at the casino.

The event brought together over 7,500 people and featured 176 companies, which brought a lot of information and knowledge about products and services related to tourism.

Due to the tourist potential of Brazil and the lack of casinos in the country, the participation of Casino City Center Iguazú shows how much the Brazilian public is in the focus of the large operators of the activity.

Source: GMB