Corinthians announced this Thursday (8) a new sponsor for the men's professional football team. This is sports betting platform Pixbet, which has signed a contract of at least three years with the Timão. The information of the partnership was carried out in an innovative way: in Times Square in New York.
"We are all very pleased and eager with the beginning of this new bond, which meets the philosophy of our management of always being innovating and generating new revenues, both for the club and for its partners. There's a lot of news and good stuff out there. I have no doubt this initiative will bring many benefits to all and make Corinthians even more competitive on and off the pitch," celebrated the president of the club, Duilio Monteiro Alves.
The agreement includes, in addition to the exposure of the brand in the team’s uniform, promotions and unique offers, digital content, technological activations, marketing actions and exclusive experiences to fans.
"Pixbet has become one of the largest companies in the segment because it is always at the forefront, with a bold and dynamic posture, but with a lot of ground," said Ernildo Júnior, partner and co-founder of the company.
"The partnership with Corinthians will greatly increase the brand's exposure and lead us to a universe of more than 35 million passionate and highly engaged fans around the team and partners," said one of Pixbet's partners, Tadeu Dantas.
On Wednesday (7), Corinthians had already announced the end of sponsorship with another sports betting service, Galera.bet, both in the men's and women's professional teams. On the other hand, master sponsorship in men's basketball continues until the end of the 2022/23 NBB season.
In addition to Corinthians, Pixbet is the sponsor of 11 other Brazilian football clubs: América-MG, Avaí, Cruzeiro, Flamengo, Goiás, Guarani, Ituano, Juventude, Ponte Preta, Vasco and Serra Branca (PB).
With Corinthians, Pixbet seeks to further expand its customer base. The company says it wants to consolidate itself as the largest sports betting platform in Brazil.
Source: GMB
Corinthians 🤝 Pixbet
— Corinthians (@Corinthians) December 8, 2022
Pode apostar que essa parceria vai ser um sucesso, Fiel! #VaiCorinthians pic.twitter.com/TnH5lH1zD0
