As part of his role, Bowring will further complement the company’s rapid growth, which has seen it sign and renew partnerships with some of the industry’s biggest brands and operators, including William Hill, Betfair, Intralot, PremierBet and Santa Casa Global. He brings over a wealth of experience joining BtoBet from IMG Arena, where he has occupied various senior leadership positions.
Dima Reiderman, Managing Director at BtoBet, said: “I am thrilled to have Freddie on board. His experience, knowledge of the sports betting landscape and deep understanding of its challenges and opportunities will help us increase our presence on a global level. We are fully confident that he will be able to help the largest global brands capitalize on our technology. Freddie’s appointment also indicates that BtoBet intends to continue boosting its leadership team by hiring the best talent available across the betting vertical.”
Freddie Bowring, VP of Sales, commented: “I’m extremely grateful for the opportunity and excited to join such a strong team. BtoBet’s sportsbook platform is renowned for its flexibility and cutting-edge technology which make it one of the market’s leading solutions.”
“I am eager to build on the solid foundation that has been developed over the last years, and to support the company’s strategy to maintain its leadership role in its core markets whilst expanding into new market opportunities. I look forward to the new challenges and milestones to reach together.”
BtoBet, part of Neogames group, is a leading B2B provider of sports betting software, solutions, and services to leading Tier 1 operators and newer brands.
Its cutting-edge sportsbook platform, which is ISO 27001 and GLI-33 certified and is trusted by partners in 4 continents, is compliant for the UK, Poland, Colombia, Argentina, Mexico, Venezuela, Jamaica, Nigeria, Kenya, Rwanda, Madagascar, Senegal, Ghana, Congo Brazzaville, Sierra Leone, Zambia, Democratic Republic of Congo, Chad, Mozambique, Tanzania, Guinea, Namibia, Angola.
The sportsbook platform is also made available to operators via Aspire Global in a host of European jurisdiction including Ireland, Portugal, Denmark, Malta, Germany, and the Netherlands.
Source: GMB
