GMB - Where do you envision the customs and demands of the bettor to satisfy in 2022?
Víctor Arias - As has been happening in recent years, the customs and demands of the bettor point directly to the online world. This is a growing trend, which has increased exponentially due to the health crisis, and we believe that the same behavior will continue in 2022.
For some time now, the recurring player has not been satisfied with a low-quality product, the user demands high-quality, fun, immersive game content that offers new entertainment alternatives and generates a dynamic gaming experience.
This is why we believe that the increase in user demand levels will continue to result in a permanent challenge for us as developers and providers of casino content, where each new release must meet the highest quality standards and continue to provide the user with unique entertainment experiences.
How do you think the pandemic will affect business results in 2022?
This new 2022 will continue to bring maturity to our industry in a market that is growing more and more every day, continuing the behavior experienced during the past 2021.
We will continue to see the migration of many groups to the online environment and the emergence of new projects focused on diversifying and offering new products.
2022 represents a new window of opportunity that will allow us to continue with our expansion strategy throughout the continent. We have great expectations and project significant growth for our subsidiary in Latin America.
What markets and/or countries do you see as the greatest chances of progress and growth opportunities?
Currently, our product portfolio is available in much of the Latin American continent. We give the same priority and importance to each of the markets that make up the region; the difference between each of them is defined in the requirements and demands, based on this we assign a priority more focused on adapting the content according to each case.
We have big plans for this 2022, we have segmented a group of countries that show significant growth and we will assign a localized operational priority. We will inform you how each of the actions is taking place.
In general, our focus and commitment to Latin America remains the same, where localization is the central axis of our strategy. We are convinced that it is the right path to position ourselves as the number 1 supplier in the region.
Do you think that advertising restrictions on gaming will deepen globally?
It is a question that we will be able to answer only when local regulations decide to take into account the implementation of this type of restriction for evaluation.
Social responsibility and responsible gaming are both taken seriously on our part and we will always be willing to work together towards compliance, when necessary.
What are the main goals of your company for the year? Do you have more releases planned than in 2021?
We want to continue growing. We will actively continue with our expansion plan throughout the continent, both at an operational and commercial level. We will bring much more localization.
Regarding launches, I remind you that we are a game developer whose main objectives are "INNOVATE" and offer the best "USER EXPERIENCE". Based on this, “hell yes!”, there will be new products and launches throughout 2022.
To achieve your goals this year do you plan to make more investments and hiring than last year?
As I mentioned before, our team will experience significant growth, we will bring more localization and this results in applying greater investments in the continent. We are committed to becoming the #1 supplier on the continent.
Could you mention 3 events within your industry that will be key in 2022? Why did you choose them?
Participating in the different events that take place each year is of great importance to us, as well as to the rest of the industry players. We plan to participate in a significant number of events at the regional level. We will inform, as it should, the entire public prior to each one of them.
Source: Excluive GMB
