GiG will also deliver several new growth market entries as part of the agreement, which is a testament to our ability to take tier one brands into multiple regulated jurisdictions outside of their core markets.
Richard Brown, GiG CEO says: “We are extremely pleased to extend our partnership with Betsson Group for the coming years. It has been a key internal target as part of our transition into a pure B2B focus over the last 18 months.”
“The partnership will support and help to drive the two businesses’ growth in existing and new markets, increasing the diversification and market opportunities for both Betsson and GiG,” Brown added.
Andrew Valenzia, Zecure Gaming Commercial Director comments: “We are delighted to have extended our agreement with GiG for an additional period of three years. As a platform provider, GiG will be a key part of our road map for growth, and I am very confident in their ability to fuel our development in new and existing markets.”
In connection with the sale of its B2C business in April 2020, GiG entered into an agreement with Betsson for the provision of GiG’s iGaming platform technologies to power these brands for a period of 30 months. The agreement is based on a revenue share model and the contract term is now extended until October 2025.
Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. The firm offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licenses in more than twelve countries globally.
Gaming Innovation Group sees a great opportunity to be fast and agile with the aim to have its platform certified in a large and diverse number of locally regulated markets. With state-of-the-art technology and product offerings, GiG targets to be able to take strong international and local brands online in these growth markets.
Source: GMB
