The fast-growing online sportsbook and casino operator will continue to use the provider’s real-time business intelligence and CRM platform until at least 2024, allowing KTO to have access to AretoNet’s full suite of real-time data analytics, business intelligence, advanced segmentation and marketing automation features and tool.
This includes artificial intelligence, acquisition tracking, instant campaigns and AretoNet’s proprietary Messaging Channel, allowing KTO to execute contextual, real-time marketing campaigns that maximize player conversation and retention.
AretoNet also allows operators to fully analyze their database and run automated campaigns with full lifecycle analysis. Through the use of real-time data, operators such as KTO can make accurate decisions, launch campaigns and analyze effectiveness while reducing operational burden.
Cassio Filter Country Manager Brazil, said that “AretoNet has been a driving force in KTO’s incredible journey to date which is why the KTO Brand have opted to extend the partnership and to continue to work closely with Aretonet.”
Filter also explained how the context reflects that decision, once “in such a competitive industry, maximizing acquisition and retention is often the difference between success and failure and by leveraging the tremendous power of AretoNet’s platform, features and tools KTO have been able to establish and grow at an unprecedented rate.”
He added what is the plans for the future of the partnership saying that “KTO looks forward to continuing to build on our close relationship with AretoNet and its superbly talented team as KTO move towards becoming a major online sportsbook and casino brand in markets around the world.”
Justin Farrugia, CEO and co-founder of AretoNet, highleted that “in the past eighteen months we have worked very closely with KTO, delivering new features and sharing insights. KTO’s team has been nothing but fearless and they’ve witnessed tremendous growth in a really short period of time and we’re excited to have been part of that journey.”
Farrugia shared the opinion that “KTO has built a solid proprietary sportsbook and casino platform that allows them to be very flexible in a very competitive industry”, and for him “this renewal of our partnership clearly shows the value AretoNet brings to all their customers, and we are enthusiastic to keep working together with the KTO team in the coming years to further support their growth.”
Operating in Brazil for almost five years, KTO is an internationally renowned bookmaker. Licensed by the Maltese authorities, the company is one of the official sponsors of Inter Milan and other regional Brazilian teams, such as FC Cascavel.
Source: GMB
