The partnership, which Sportradar Integrity Services secured as part of a competitive selection process, underscores the group’s leadership position in North American sports while also reflecting the rapid growth of women’s sports in the marketplace.
Sportradar Integrity Services will be protecting Athletes Unlimited competitions from match-fixing and betting-related corruption through a series of activities, including:
The new relationship with Athletes Unlimited adds to Sportradar’s roster of women’s sports events covered through its partnerships which already include basketball, soccer, tennis and golf competitions, as well as others across the collegiate sports landscape, and represents a growing commitment to support the entire sports ecosystem.
“By choosing Sportradar as its integrity partner, Athletes Unlimited is taking a critical and proactive step in safeguarding its brand and business, as its competitions continue to grow and attract more interest from fans,” said Jill Exley, Integrity Partnerships Director, North America, Sportradar. “We look forward to supporting them with our industry-leading integrity products and services and being a part of their exciting journey as they revolutionize how women’s professional sports are organized and experienced by fans.”
“We are thrilled to partner with global industry leader Sportradar as we continue to expand our betting platform for our fans. We are committed to building a legitimate and safe experience that will help us generate increased interest in our sports leagues while preserving the integrity of our play,” said Nicole Pawlak, Senior Director of Special Projects, Athletes Unlimited.
Source: GMB