Betano will promote the planting of seedlings in Guanabara Bay this Saturday (5), in an action that will transform Rainha do Mar into a carbon neutral event. The brand will also do the general cleaning on the beach, removing solid waste from the test site to make the sand strip even cleaner.
“Women's strength in sport is huge, and Rainha do Mar clearly demonstrates this. That's why we decided to join the event, the first movement of the brand exclusively for the female audience. It will not be the only one throughout 2022. We are focused on reinforcing the brand's identification with the Brazilian market, offering ease, trust, variety, prizes and security on our platform,” said Arthur Niggemann, Marketing Manager of Betano in Brazil.
Rainha do Mar is part of the 2022 season of “Summer Spectacular” events, and the competition in the Elite category will be broadcast live on Globo, an attraction on the Esporte Espetacular show. With mostly female staff, the event is part of the schedule of the Circuito Rei e Rainha do Mar, which for over 15 years has been providing professional and amateur athletes with an incredible experience in beautiful settings on the Brazilian coast.
The special edition of Rainha do Mar is a project signed by Effect Sport, the organizing agency of the traditional Circuito Rei e Rainha do Mar. In addition to Betano, the project is sponsored by Águas do Rio.
“The Rainha do Mar is a very special event, which brings together Olympic champions and amateur athletes in a meeting of queens sharing the same location, the same beach, the same water. It's an unforgettable experience for all parties. Having Betano's support at the event is essential for the project's success,” added the production director of Effect Sport, Claudia Helena Porto.
Source: MKTEsportivo
