The deal will focus on short videos. The premiere will be today (Monday 7th), with journalist Mirelle Moschella, specializing in poker and MMA, as the protagonist.
She will command three daily newsletters with information and betting tips, in order to help in decision-making by the platform's subscribers. Recorded at the LiveSports studio in Sao Paulo, the videos will be posted on Up Sports Bet's Instagram and Twitter.
“We are going to give you tips, statistics of the most pumped football games of the round, a lot of content for the subscriber to become a star, bet and get along,” highlighted Mirelle.
In addition to the partnership in creating campaigns, the project with LiveSports includes planning, production and analysis of content results.
“This is a new world that opens up for the production of content and engagement with those who like and bet on sports. We believe in responsible gaming and involvement actions that reflect on the credibility of companies", commented Joao Palomino, CEO of LiveSports.
“Up Sports Bet and LiveSports have this in common, and we will provide the user with the possibility of consuming information to make better choices," added Palomino.
Source: GMB
