Betsson Group is the largest donator so far having pledged a total of £50,000, while Games Global and Microgaming both donated £10,000. Alexandre Tomic, the founder and chief executive of gaming business Alea, also pledged £10,000, while former industry professional Jonas Ornstein donated £7,500 to the initiative.
Other contributors include OLBG, Better Collective, Just for the Win, Enteractive, Funfair Games, FSB Technology, Sports Media Holdings, Fast Track, Cash Magnet, Green Jade Games, Continent8 Games, Clarion Gaming, Beyond Play, SBC and VIXIO, among many others.
All proceeds will go to Choose Love’s Ukraine Crisis Fundraiser, a project to support people displaced by Russia’s invasion of Ukraine, which aims to raise £2.5m and has already drawn £1m in pledges.
“It is fantastic to get so many big companies on board as the gaming industry comes together to raise the funds for the Choose Love charity. The industry has been extremely supportive of our efforts as we look to help our friends in Ukraine during this difficult time,” Gaming Industry for Ukraine’ organiser Karolina Pelc said.
Choose Love added: “Last week, as your donations continued to come in, we had a team of two on the ground to understand what is needed by all those in and fleeing Ukraine and build connections with teams responding…".
“There are two broad strands to where funding is going – emergency response, and longer-term support and capacity building. We are working to ensure that both of these strands reach services in Ukraine and in the surrounding countries".
“We are distributing funds to partners operating in Ukraine, and in surrounding areas (Romania, Moldova & Poland), and will be updating you over the coming days with more detail.”
Over the past week, a number of gambling businesses have cut ties with Russian clients in response to the invasion of Ukraine.
To make a donation to the Gaming Industry for Ukraine campaign click here.
Source: GMB
