The free Sportainment Labs event is being organized by Hubstage, the innovation arm of the law firm Bichara e Motta, created to be a hub of convergence and business facilitation related to the sports, media, audiovisual and entertainment markets, among others.
Hubstage itself better defines the concept of sportainment: “It is the combination of sport and entertainment, with the aim of enchanting and making unforgettable moments through the construction of spectacle in a dispute. The sport as a whole is no longer passive and is concerned with bringing the experience focused on the Consumer Centric strategy, so the concern becomes focused on what the spectator expects, feels and needs.”
The organizing company cites the Super Bowl, the European championship and the Bundesliga, for example, as references of sportainment known around the world and that bring the main points that define sportainment, for establishing a much deeper relationship than just the passion for the club.
The Sportainment Labs will have an immersion day with exclusive content presented by great specialists in the world market in the areas of sports, entertainment, betting and legal. The event will take place on March 23, from 7:30 am to 7 pm, with online broadcast.
Among the confirmed presences for the meeting, stand out Angelo Alberoni, country manager Brazil at Betcris, one of the main sports betting companies in Latin America; Percy Wilman, special legal advisor for Genius Sports, international leading firm in the area of data, sports and streaming; and several executives from companies that co-host the event, such as Bichara e Motta Advogados, BTG Pactual and Win the Game.
Also joining the grid are professionals from sports marketing, blockchain, entertainment, sports arenas and media companies (Facebook and Grupo Globo).
The experience of Angelo Alberoni and Percy Wilman will be valuable at a time when Brazil is advancing in discussions for the regulation of sports betting and both should present their views on the growth of the Brazilian market and the prospects for the future of the activity.
Complete Agenda – March 23
7:30 am Reception
8:15 am Opening - Welcome by hosts Marcos Motta (Bichara e Motta Advogados/Hubstage) and Claudio Pracownik (Win The Game)
8:30 am Lecture - Brazilian Environment for Investments
8:45 am Panel - eSports and industry gamification
10:05 am Panel - Arenas, sporting events and the so-called “365 Monetization”
11:30 am Panel - The so-called “Fan Engagement” in the era of “WEB3”
12:55 pm Lunch
2:05 pm Opening - Welcome afternoon by hosts Bichara Neto (Bichara e Motta Advogados) and Iuri Rapoport (BTG Pactual)
2:20 pm Panel - The universe of sports betting and integrity - Genius Team
3:40 pm Panel - Club Ownership — Business Models
4:45 pm Panel - The paradigm of audiovisual rights
5:50 pm Panel - Sport as entertainment
7:05 pm Closing of the event with Roberto Saloutti, CEO at BTG Pactual
For registrations at Sportainment Labs, click here.
Source: GMB
