Pietro Fittipaldi, who drives for the Haas F1 Team, will work with Stake.com to provide fans with analysis of each race, share paddock insight via a monthly Twitch stream and take fans behind the scenes with exclusive content across Stake.com’s social channels.
Charouz F2 Racing team driver Enzo Fittipaldi will also collaborate with his brother to create content and host regular Twitch streams.
“We’re delighted to welcome Pietro and Enzo Fittipaldi to the Stake.com team. They are two of the most exciting young drivers around and come from a family steeped in F1 history,” Stake.com sponsorships manager Dominic Rae said.
“We look forward to working with them on a range of content initiatives over the coming months to bring all the drama of this season’s championship to life for F1 fans in Brazil and beyond,” Rae added.
The partnership with Pietro Fittipaldi marks Stake.com’s first foray into F1 and expands its commercial presence in the professional sports market, having already partnered with English Premier League football club Watford, former Argentinean footballer Sergio Aguero and the Ultimate Fighting Championship.
The deal come after Brazilian deputies last month finalized the amendments in the country’s bill to legalize gambling, including requiring suppliers to receive 40% of gaming revenue and adding additional taxes for operators.
Bill 442/1991 – which would legalize casinos online gaming, horse racing, slot machines, bingo and jogo de bicho – was passed by the Chamber of Deputies earlier in February, sending it on to the Senate.
Source: GMB
