At Red Bull, Gaules joins a team of 26 athletes and two players from Brazil, with names like Pedro 'Scooby', Letícia Bufoni, Ítalo Ferreira, Lucas Fink, Sandro Dias, Lucas 'Chumbo', Cacá Bueno and FURIA.
“It is an honor to be alongside so many champions. The recognition of my work and that of the entire team only crowns this moment in which Brazil understands that it is possible to invest in electronic sports and in extreme sports,” commented Gaules.
The partnership carries an essential strategy to connect with new generations. Gaules has a fan base where 62% watch more than 2 hours a day of streaming content throughout the Brazil’s territory. A study carried out by the streamer of the profile of its more than 3 million fans points out that almost 60% have higher education and 78% are within the age group of 18 to 29 years.
The streamer's story with the brand began even before he started doing lives. Gaules already worked with Red Bull in 2014 to create the first edition of the Red Bull Solo Q – then called Red Bull Player One. This event, born in Brazil, is today one of the greatest assets of the Gaming universe at Red Bull and can be considered the biggest 1v1 LoL tournament in the world.
Therefore, Gaules is essential for the strategy of action in the gamer universe. After 8 years, at a time when the streamer continues to expand the modalities transmitted, the association understands this step as something natural.
Source: MKT Esportivo
