1XBET has just closed a contract for the naming rights of Brazilian volleyball and from now on both the men's and women's competition will be called Superliga 1XBET. The company promises many activations and news, but at this first moment, it will have a strong brand exposure in the main properties of the gyms where they will have matches for the championship, such as nets, columns, court and floor boards, in addition to various actions on the Superliga social networks.
The Superliga is the main competition of the Brazilian Volleyball Confederation (CBV) and the entity is very excited about the new opportunities that will arise from the agreement and which, according to Marcelo Hargreaves, director of the Superliga, will allow the realization of many projects that will show the relationship of volleyball with other cultural aspects.
“We are very happy with the agreement with 1XBET, a company that has a strong presence in sports, not only in Brazil, but in several countries,” Hargreaves commented.
In Brazil, after football, volleyball is one of the most visible sports and 1XBET took this into consideration when closing the deal. “There will be many actions to make this partnership interesting for both parties. With the agreement, Superliga 1XBET will grow in terms of fan engagement and this will allow us to take off even more in the Brazilian Market,” says one of the company's representatives who took part in the negotiations.
The company will create several actions to attract more public to the gyms, strengthen the Superliga and 1XBET brands and guarantee an excellent return to Brazilian volleyball.
“As we are already very recognized for the actions we have developed in football with several partnerships, such as in the Brazilian Championship, the Paulista, Supercopa do Brasil and naming rights in some of the most important regional tournaments, it will be very easy to expand our recognition as a brand in the country now with a new sport, much loved by the green-yellow fans,” says the company representative.
The partnership is already being publicized on social networks, and both the agencies Volta Pra Marcar and Müller, as well as 1XBET and the board of the Superliga and the Brazilian Volleyball Confederation are making the last adjustments for a massive campaign to publicize the agreement and expand exposure of the Superliga 1XBET brand.
Source: GMB
