Betway eSports Brasil invited Furia to visit the FTX Arena, the home of the Miami Heat. The visit began with a barbecue, followed by on-court activation with Glen Rice, a former three-time All-Star and NBA champion with the Los Angeles Lakers in 2000. He is now an ambassador and scout for the Heat. Soon, the incredible and unique experience ended with the Miami x Houston Rockets game. In addition to custom items for the entire team.
“We love and are proud of our partners and teams! We love even more to provide them moments and experiences like this one! A super team, in the super house of a super team watching a super game! This is Betway!”, expressed the company in its networks, happy with the result of the activation.
For their part, the CS:GO delegation and Furia influencers enjoyed the experience and also expressed it on their networks: “Look where we've come, Brazilian! Today @betwayesportsbrasil invited us to meet @ftxarena, home of @miamiheat!”
Betway is part of the Super Group, a digital company that provides world-class entertainment to the world's online betting and gaming community. In Brazil, the brand became a sponsor of the powerful eSports team Furia in May of last year. Under the agreement, the company and the eSports organization develop international collaborations and special content across the BetwayTV platform.
FURIA also has access to the partners of the world-renowned online betting and gaming company in Brazil and abroad. The announcement further demonstrated Betway's continued growth in the Brazilian eSports landscape and solidified the company's position as a market leader.
The partnership with Miami Heat was announced in October 2021. The multi-year deal will see the brand have a strong presence around the FTX Arena, with LED signage on the court and on the team's uniform, showing the Betway brand to Miami Heat fans in the arena and on live streams. The deal also makes Betway an official gaming partner for the basketball team.
The Betway Group is a leading provider of high quality entertainment offering sports betting, casino, bingo and poker. Founded in 2006, the company operates in a number of regulated online markets and has licenses in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support facilities in London, the Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway offers customers a personalized, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several leading established bodies including ESSA, Independent Betting Adjudication Service (IBAS) and Remote Gambling Association (RGA), and is ISO 27001 certified through the international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and the Responsible Gambling Trust.
Source: GMB
