The partnership between the lottery and sports betting site Betsul and the game developer company Vibra Gaming has tightened in recent months, where together, the companies created a new concept of instant lottery product called “Scratch-a-lot”.
Based on this same lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product design inspiration comes from alternative to bring more interactivity on delivering the result of the well-known “Scratch-card” to the player. This is due not only to the creativity of the teams involved in the project, but also to the great advancement of current available technologies, making this great achievement possible.
At first glance, for those that are not familiar with the technical aspect of this market, it appears to be an ordinary casino game, a traditional slot machine. However, it is a new approach to the instant lottery vertical with the potential to revolutionize the entire market, opening a new window of opportunity for both, game developers and lottery operators. All the technology developed fits within the international standard for instant lottery certification GLI 14 – Finite Scratch Ticket and Pull Tab Systems.
“After a long time of study and development of the product, we were privileged to be able to cooperate with one of our main customers, Betsul, and bring something unique to the lottery market. We are confident that this launch will not only be different from all the others we have ever made, but possibly the most successful in our entire history,” said Ramiro Atucha, CEO of Vibra Gaming, with over 20 years of gaming experience.
“We take great pride in working with the Vibra Gaming team during these past few years and we admire their creativity, professionalism, and dedication. We celebrate that a Latin American company such as Vibra Gaming, is thriving with continuous new developments. In this particular case, supporting our lottery industry that is aiming for the modernization of their operations to generate more revenue for social causes,” mentioned Karen Sierra-Hughes, Vice President Latin America & Caribbean at GLI, who concluded by saying: “This is precisely one of the purposes of the GLI Standards; to promote innovation while maintaining the integrity, security and fairness of the game.”
The launch of this new type of instant lottery developed by Vibra Gaming, makes Betsul the pioneer in the gaming market with this product. “Lotteries in Brazil and around the world needed to reinvent themselves for a long time. The regulatory moment that Brazil is going through is unique, both at the federal and state levels. There could not be a better timing to bring a product to market with the potential that this one has,” commented Atucha.
The Vibra Gaming CEO also adds: “We hope that the instant Scratch-a-Lot lottery will be operated in Brazil with the best world practices, and that, as it is a public service (of lotteries), we want this invention to fulfill the most sublime role of State collection for investment in the social sector, as provided for in the Federal Constitution of the country and for the good of the Brazilian population.”
The sports betting site Betsul brings since its foundation the know “Gambling for Change”, an initiative that allocates an amount of the amount collected with bets placed on the site to a cause or social institution. This does not imply any additional cost for the player, it is Betsul that shares a percentage of its profit to do good as their belief.
Source: GMB
