ImperialDeal.com has recently launched its platform, including casino and betting campaigns in Brazil in its offering. Focusing on the entertainment industry and specializing in sports betting and iGaming, the brand has around 100 affiliates in South America, with over 230 registered sites and over 1000 campaigns. ImperialDeal.com has already introduced some exclusive affiliation campaigns for the Brazilian market.
Games Magazine Brasil - Where did the idea for Imperial Deal come from?
Renato Baldo - Imperial Deal was born mainly to fill a gap in the market, let me try to explain: there are many platforms that offer affiliate programs with a casino and betting focus, but what I have always noticed (as a marketer, first of all) is the poor customer care and the lack of attention to the needs of affiliates.
With Imperial Deal we aim to not just be a simple platform for collecting programs, but we want to offer the support you need to really earn without feeling left behind.
Challenging goal, can you explain more?
Sure, the goal is ambitious, but we are a team of experts in the field and, first of all, we know how to identify ourselves both in the head of the player and in the head of those who promote our exclusive deals.
We have selected fast-growing markets, such as Brazil, in order to be able to follow each affiliate without the rush that our competitors put from day 1. We are not interested in making dirty leads, we are interested in the quality and satisfaction of bookmakers and affiliates who put their trust in us.
Let's try to take a step back, would you give us your definition of affiliate marketing?
Affiliate Marketing is a digital Adv channel aimed at maximizing the conversions generated by a web campaign. It allows website operators to earn money online by hosting advertisements and listings on their domain.
It basically consists of a commercial agreement between a company whose objective is to sell its service or product and an affiliate who promotes the advertiser's service or product. Very often between the affiliate and the advertiser can act a third entity, the affiliation platform (such as Imperial Deal) that clusters and coordinates groups of publishers.
Unlike classic Display Adv activities, it can guarantee minimum acquisition volumes and optimization of the average campaign CPA.
What does affiliation represent for you and what advantages can it bring both on the merchant and publisher side?
For some of our merchants, it's an opportunity to connect with many publishers who already have quality web traffic but don't know how to monetize it, with big business advantages.
This type of agreement, in fact, makes it possible to effectively manage a large number of partners with whom it would otherwise be complicated to establish a one-to-one relationship.
What would you recommend to someone who maybe has a sports blog and would like to start monetizing in a positive way?
First of all, I would say try to “think about your target audience”. Not all web traffic is the same. And then, of course, I'd tell them to sign up for Imperial Deal and talk to one of our affiliate managers: professionals with years of experience and who can really walk them through the path of growth.
We're not afraid to say no, we care about maintaining high quality, but the important thing is to challenge yourself!
Source: Exclusive GMB
