MIÉ 27 DE NOVIEMBRE DE 2024 - 20:34hs.
50% more than the amount paid by SumUp

PixBet will be Santos' new master sponsor for 2022 season

Brazilian footbal club Santos agreed this week the master sponsorship with bookmaker Pixbet. The deal for the main uniform space is expected to be announced this week. The ‘Peixe’ had payment solutions firm SumUp as master sponsor, but the contract valid until the end of March was not renewed. Other bookmakers expresed interest in Santos’ jersey, however, Pixbet won the competition. The monthly amount will be increased by about 50%. Santos will be the 16th team sponsored by PixBet in Brazil and the fifth in Série A.

The so-called ‘Peixe’ (Fish) joins América-MG, Avaí, Flamengo and Goiás. In Series B, the company is with Cruzeiro, Guarani, Ituano, Ponte Preta and Vasco.

In Serie B, the bookmaker sponsors Cruzeiro, Guarani, Ituano, Ponte Preta and Vasco. Headquartered in Paraíba, the company also sponsors state teams Auto Esporte, Botafogo, Campinense, São Paulo Crystal, Sousa and Treze.

PixBet will pay 50% more than SumUp, which ended its contract with the club yesterday (Tuesday 23). The bond lasted 12 months and Santos received around R$10 million (US$ 2.03m). The information was initially published on Máquina do Esporte and confirmed by LANCE!.

Faced with the agreement with a competitor in the market, Dafabet will not continue on the shoulder blade of Peixe's jersey. The marketing department of the club is looking for another brand for the space.

To date, Santos is sponsored by: Philco, Brasilit, Quartzolit, Konami, Tek Bond, Corr Plastik, Binance, Kicaldo, Brahma, Umbro, Dafabet and Kodillar.

Source: GMB