Brazil and Chile met last night (24), at the Maracana stadium, for the 17th round of the South American Qualifiers for the Qatar 2022 World Cup in a match that ended with a 4-0 victory for the 'verdeamarelha' led by coach Tite.
The importance of the match and the promise of a record audience in the markets of those countries generated the interest of the bookmakers that operate in the region to have presence in the event. There were 13 brands that were exhibited at the game in different advertising boards all around the pitch, which could establish a new record for sponsorships in the sector in a sporting event.
Throughout the game, it was possible to observe both in the broadcast of the Globo network aimed at the Brazilian public and in the international signal to the rest of the Latin American and international markets, the presence on the LEDs of bookmakers such as Betsson, Betcris, 1XBET, Estrelabet, Latamwin, Betfair, WPlay.co, Pixbet, Betnacional, Betano, Estelar.bet, Coolbet, and Lotosports.bet.
Betsson, Betfair and Wplay.co also had a presence on fixed mats behind the goals. Companies like Latamwin, which recently launched its new betting site for the South American market, or brands like Lotosports.bet in Brazil, debuted their sponsorships on Maracana stadium’s LEDs.
BETCRIS
LATAMWIN
ESTRELABET
1XBET
BETSSON
BETFAIR
PIXBET
BETNACIONAL
COOLBET
WPLAY.CO
BETANO
ESTELAR.BET
LOTOSPORTS.BET
Source: GMB
