“This renewal of sponsorship with Betano is a very special moment for Atlético,” says the president of the club, Sérgio Batista Coelho. “We have a very successful partnership since the begining in 2021, and is now being renewed. The ‘Galo’ is proud to continue with Betano and we look forward to new achievements in this new cycle.”
According to the Country Manager of Betano in Brazil, Alexandre Fonseca, the renovation "is a reason for great joy and pride because it marks the continuity of a partnership that was very successful last year."
In addition, Fonseca states that "the new contract shows the market the intentions of Betano in Brazil to always seek contracts and long-term partnerships."
The club will have an extensive calendar in the 2022 season, which allows Betano to plan activation actions with fans inside and outside Brazil.
According to the sports betting company, the new agreement guarantees "to evaluate the year 2021 and plan new projects and offers for Galo fans, who have always been close and engaged with the brand."
Betano is an international online platform owned by Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
The firm is also a sponsor of 16 football teams in Europe and South America, including legendary teams such as Benfica, Porto, Sporting and recently Universidad de Chile.
Designed to provide an immersive online experience, combined with easy access across all devices (desktop, laptop, tablet, mobile and Android app), Betano offers users first-rate products and services through a user-friendly platform.
In Brazil, in addition to the master sponsorship of Atlético Mineiro and Fluminense, the house also has a presence in online and offline media, seeking to expand its position in the market since arriving in the country in early 2021.
Source: GMB
