“With Dota 2’s 7 million+ monthly active player base and the growth of eSports betting continuing at a breakneck pace, these tournaments will enable sponsors to engage with a passionate and difficult to reach fan base. The tournaments will have betting focused broadcasts which will be live-streamed in four different languages, giving operators and payment providers the unique opportunity of choosing which streams to sponsor in order to maximise their intended reach,” commented William Harding, Head of Esports at Clarion Gaming.
Teams and casters will be handpicked to best suit the target player base of partners. The first weekend clash will kick-off on September 3rd, as four leading teams from around the world battle it out for the £100,000 prize pool in a double elimination tournament produced by Black Molly Entertainment, one of Europe’s most successful eSports production companies.
Harding added: “To support the launch of the tournaments and to provide a wider level of services to our clients, we are delighted to announce that we have partnered with IMG. There is a large appetite for brands outside of the betting space to sponsor the tournaments and IMG is the perfect partner to extend the Dota 2 Global All-Stars tournament covering opportunities such as brand licensing deals, media distribution, esport consultancy, brand partnerships and live event production. IMG already handle these integrated services for some of the most attractive betting esport tournaments in the space.”
ICE London (12-14 April 2022, ExCeL London) is the biggest b2b gambling industry event in the world and features games creators, distributors, operators, retailers, trade associations, strategic bodies and regulators. To register visit: www.icelondon.uk.com.
Source: GMB
