The Grand Prix, which will run from November 11 – 13 at the José Carlos Pace Autodrome, is highly anticipated after the 2021 edition drew 181,000 spectators over the course of the three-day event.
Among the Playmaker brands promoted at the event will be Bolavip, the football-focused multi-channel property that Comscore ranked as the number one sports website in Brazil in February 2022.
As the market leader in Latin America, Playmaker will continue to develop long-standing business with global brands such as the Formula 1 GP of São Paulo to support partners with access to audience scale, and to continually elevate the value of Playmaker's brands in the region.
“From Fittipaldi to Senna, Brazil has a very rich history in F1 and we are incredibly excited to be a part of the 2022 Formula 1 Heineken GP São Paulo Grand Prix, one of the highest profile sporting events in Brazil, a key market for Playmaker and Futbol Sites,” commented Jordan Gnat, CEO of Playmaker.
“Brazilians are among the most passionate sports fans in the world and Brazil is one of our biggest markets. Being part of this huge event just before the World Cup will provide an incredible boost for our company in what will be a truly eventful second half of 2022. With sports betting regulation expected in the fourth quarter of 2022, our company is poised for continued growth in Brazil,” added Gnat.
Playmaker has made the Brazilian market a central focus in its growth strategy and, since July 2021, has made several key acquisitions in the region. In addition to Bolavip, Playmaker owns and operates Fanaticos Por Futebol, SuperPoker and Somos Fanaticos.
In December 2022, Playmaker also acquired Futmarketing, a leading digital media and marketing group based in Brazil, further strengthening and diversifying the company's portfolio in Brazil, the largest country in South America with a population of over 210 million people.
Playmaker Capital Inc. is a digital sports media company that lives at the intersection of sports, betting, media and technology. Playmaker is building a collection of premier sports media brands selected to deliver highly engaged sports audiences to sports companies, leagues, teams and advertisers.
Source: GMB
