Brazil has over 23 million eSports fans; they watch, play and want to bet on themselves. In the study, Klash found that Brazilian gamers want:
#1: Speed in payment methods;
#2: Free bonuses (free bets);
#3: Wide range of ways to deposit and withdraw;
#4: Better odds;
#5: More sports, games and markets available to place bets on each game.
With these insights and monitoring local trends, the KlashX.com team developed their new platform.
“Fast payment methods like Pix and Boleto have been a game-changer for online transactions during the pandemic and our new generation of gamers are always ahead of the curve, so we need to work hard to keep them playing with us,” said Shai Slagter, founder of KlashX.com.
After extensive research and product testing in Brazil, the team was able to identify the key functionality and features that users want in a platform.
“Our product is adapted for mobile devices, and optimized for androids, as it is the most used platform in Brazil. We know that localized content, social engagement and player interaction is king. So our focus is to give users exactly what they want in the most user-friendly way possible. If you've never used a betting site before, understanding "Odds and how to place a bet" is daunting. Our goal is to help these new bettors get the most out of their experience," commented Ian Balchin, Chief Product Officer at KlashX.com.
The team also recognized that KlashX.com may be the best product in the world, but if people can't discover, sign up and play quickly then it won't make an impact and that's why the platform was customized with a Brazilian touch, as it's important.
“We understand that Brazilian culture, digital media and the human dimension is what makes our brand accessible, fun and engaging for our users. Our partnership with Cruzeiro is important to us, as they provide opportunities for both male and female athletes, and this is in line with our values of inclusion," added Balchin.
“Our objective is simple. Use the power of games to unite and inspire people from different walks of life. We take our social responsibility seriously and ensure that we act responsibly and with care towards all our customers. We support social projects that unite needy communities in order to provide opportunities for everyone," says Fernanda Magalhães, Marketing Director.
Hired as a digital marketing consultant for KlashX.com, aunica Interactive Marketing is responsible for the media campaigns for the new betting site. “The challenge is great, but this online betting market has a lot of potential and room for growth in Brazil, as people are already realizing how betting can be fun, safe and a great opportunity to use their knowledge to make their Money,” highlights Alexandre Azevedo, Head of iGaming at the consultancy.
KlashX's platform has national events including the Brazilian Free Fire League and WildTour.
Source: GMB
