MIÉ 27 DE NOVIEMBRE DE 2024 - 20:31hs.
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A social media phenomenon, Cartolouco joins EstrelaBet team for unprecedented campaign

Digital influencer Cartolouco had his first experience as a professional football player in 2021, when he wore Resende’s jersey in Rio de Janeiro’s Campeonato Carioca. Now, Lucas Strabko's new challenge will be in Europe. And, just like last year, the journalist's adventures will be shown on his YouTube channel, in the second season of his web series, which is sponsored by EstrelaBet. He leaves for Europe on March 5th, and the first episode is expected to air on the 8th.

Star of the series, Cartolouco talked about the sequel to his web series and projected the adventure in Europe. “The experience I had last year wearing Resende's jersey was something unique in my life. I experienced things I had never imagined, and I managed to understand much more of what happens in the daily lives of football players and clubs. So I decided to go to Europe and follow through on that dream. I was really happy with the first result of the web series and I’m sure people will really like this second season too,” he stated.

Executive of 213 Studios and one of the creators of the project, Guilherme Breder spoke about what motivated the second season of the web series: “Given the success of the first season, we thought: what would be the new challenge for Cartolaouco? He's going to Europe! The player needs to shine in Europe! Let’s tell that story over there.”

With the same perspective, EstrelaBet, master sponsor of the web series, embarked on this with us. We are very happy and excited about the Cartolouco saga in Europe, and we believe that the content will be a must-see,” added Breder.

 

 

The director of operations at EstrelaBet, Fellipe Fraga, also spoke about the bet on the project. “Cartolouco is a star. His irreverence and passion for football match our thinking, to bring entertainment to people. To be part of Cartolouco's dream, our Resende's partner, is a source of great pride for us. Très bien, Cartolouco! Suicre le cours des étoiles!”, he said.

The same excitement that takes over Rafael Zanette, head of sponsorship at EstrelaBet: “We are very happy with the partnership and for being able to provide something super cool for all who are fans of Cartolouco. We have prepared something very special and we are sure that everyone will like it. EstrelaBet is that, we always want to be together with projects of this magnitude,” he concluded.

Source: GMB