Betcris continues to prove itself as the leading sports betting and online gaming operator in Latin America and has set itself the goal of partnering with the leading sports organizations in the region. It is already a sponsor of several sports teams in Latin America, as well as an official sponsor of the NFL and MLB for the area, and as a market leader, the alliances do not end there. This 2022, Betcris started presenting new strategic alliances in Mexico and Peru, but the news only increases. Betcris and the Ceará and Fortaleza clubs have signed agreements that place the company as the official sponsor of the clubs.
This alliance between Betcris with Ceará and Fortaleza confirms the betting company’s commitment to the Brazilian market where it is already present with its brand ambassadors: Ronaldinho Gaúcho and Natalia Gutlier.
Betcris offers online services in 15 countries, on 3 continents, as well as face-to-face service in locations throughout Latin America. Its customer service approach, competitive betting lines and fast payments are some of the advantages that make Betcris the preferred site for those looking to bet on sports and casinos, safely and reliably.
The Brazilian teams come to the Betcris family at a great moment: in addition to being the only ones from the Northeast region to play the First Division of the 2022 Brazilian Championship, they are in international tournaments. Fortaleza will debut in the Libertadores and Ceará will try once again for the Copa Suramericana title.
Angelo Alberoni, Country Manager of Betcris in Brazil indicated that “Betcris is a leader in Latin America and there is nothing more natural than sponsoring two Brazilian soccer giants. With sponsorships in our DNA, we chose to be in Ceará and Fortaleza because of the greatness of both and the strength that represents the Northeast. It will be the first sponsorship of the brand in Brazil and, together with the strongest teams in the Northeast, Betcris will bring to the Brazilian public and, in particular, to the Northeast, its extensive experience in sports betting, which places it in the leadership of the segment in Latin America.”
For his part, Lavor Neto, Director of Marketing and Communication of Ceará, highlighted: “This partnership comes at an opportune moment. We are talking about the union between a brand with more than 20 years of leadership in the countries where it operates, a football club with 108 years of history and a committed public. It is not surprising that we are a reference in a partner program in the North and Northeast. As we prepare for a South American Cup, we become mutual collaborators with the aim of developing both the Betcris brand in Latin America, as well as Northeast and Brazilian football as a whole.”
Marcelo Paz, president of Fortaleza, added: “We are very happy with the agreement with Betcris. The Commercial Department has been working to find agreements with more brand exposure in our club, generating great identification with our fans and the market. And Betcris comes to fill this space for three years. It is a considerable sponsorship, an international team brand, which believes in the strength of Ceará soccer, in the strength of Fortaleza, to promote its product. And we, as we always seek to do with our sponsors, more than exposure, we want to activate, generate good business, make the brand feel more and more satisfied when wearing the Fortaleza shirt. We are happy. May it be very beneficial for both parties.”
Betcris is proud of its multiple sponsorships in the region. They are considered an integral part of the operator’s commitment to promote a unified sports gaming industry throughout Latin America. As it continues to expand into new countries in the region, it is actively seeking new sponsorships and partnerships that can further enhance that commitment.
The Ceará and the Fortaleza, join the Betcris family, along with the MLB, NFL, Mexico National Team, Ecuador National Team and a series of clubs and leagues of great importance in the world of sports.
BP Sports was responsible not only for intermediating the negotiation between Betcris and two northeastern giants Fortaleza and Ceará, but also took care of the strategy, production and scripting of the official launch video.
"Launching sponsorship in the traditional conference room doesn't make any sense these days. That's why we escaped the cliché and introduced Betcris to the fans of Fortaleza and Ceará in an event on the pitch of Arena Castelão," said Bernardo Pontes, founder of BP Sports and SportTeach.
In addition to setting up all the scenography, with stage and LED, BP Sports also launched a campaign that will give fans the possibility to accompany their teams in games outside Brazil. Sponsorship activation from day one.
Source: GMB
