As part of the new contract, IGT will deliver an integrated draw-based and instant ticket central system, lottery terminals, a communications network, and ongoing marketing services such as research and game planning. IGT will also print instant tickets and provide all instants-related marketing consulting services to help increase the Lottery's sales. Additionally, IGT will provide trading advisory services for sports betting, including risk management and odds setting.
"LOTENAL has been evolving over the last few years, and this new contract with IGT ensures that we continue providing our players with the highest-quality and most engaging products," said Mario Caballero Luna, LOTENAL Coordinator of Advisors. "We trust that IGT's industry leadership along with its top-performing technology will serve us well in the coming years."
"IGT's successful partnership with LOTENAL spans three decades, and within that timeframe, we have generated positive sales results to benefit many good causes throughout the country," said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
"The addition of IGT's trading advisory services and instant ticket printing as part of the latest contract, along with IGT's advanced technology, will continue to be key drivers of the Lottery's progression," Gendron added.
IGT's full spectrum of services to LOTENAL include lottery game transactions and instant ticket distribution across 8,400 terminals nationwide. It also includes continuous development of new B2B retail channels; installation, repair, maintenance and monitoring of its total base of lottery terminals; retailer training; field service; call center operations and hotline management; a fixed-odds sports betting retail network; and marketing support to further enhance LOTENAL's overall product and game portfolio.
Source: GMB
