The implementation of Mercado Pago stores is the first measure of a new strategy by the fintech partner of Loterias Caixa. It will install a unit in Sao Paulo to test the service and then intend to enter services in the lottery network. In this way, its breadth will reach a margin of more than 14 thousand posts throughout the country. For the vice president of Mercado Pago do Brasil, Tulio Oliveira, this will be a big step towards serving customers who carry out transactions in cash.
At the same time, the advance will allow retailers of the lottery network to obtain considerable advantages, providing additional revenue, since operations carried out in registered stores will be charged. The fee, not disclosed by Mercado Pago, may be defined by the accredited retailer.
The need to expand and race to achieve these growth goals comes after the high demand from customers for services through e-commerce, mainly financial, caused by the restrictions imposed by the social isolation measures in the last two years. Thus, companies look for strategies to captivate their consumers and increase their range of offers.
In a recent interview, Tulio Oliveira said that since last year, the company's focus has been on profitable growth. “To meet the company's proposals, Mercado Pago expects to receive an investment of around R$ 17 billion, a resource that will be directed to expansion later this year.”
The vice president also informs that the fintech has a total of 500 employees on its staff, most of which are technology professionals specialized in software engineering. In this way, the investment injected by the “mother company”, Mercado Livre, will also be directed towards marketing, boosting the news for this year.
Also according to Tulio, this year the financial institution will launch new products in the financial sector, such as: investments, insurance and credit. The main novelty will be the launch of its first CDB, scheduled for mid-April. The proposal is to sell directly via the application to its users. “This will be a simpler first product, then we will launch others,” concluded the vice president.
Source: R7 Lorena
