"The acquisition of iSoftBet will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics and strong creative talent to IGT's PlayDigital operations," said Vince Sadusky, IGT CEO.
"This will enhance PlayDigital's competitive capabilities with a proven, complementary content portfolio across Europe and North America as we provide best-in-class games and technology to our fast-growing igaming customers," Sadusky added.
IGT will further bolster its online casino inventory by acquiring iSoftBet’s proprietary-built aggregation platform to distribute third-party games to clients, and the developer’s data-led promotional and user engagement tools.
Launched in 2010, iSoftBet has become a leading games and aggregator solutions provider, that currently services a B2B client base of +260 operators with its range of 125 proprietary games, and access to more than 4,600 third-party titles through its game aggregation platform.
The acquisition is expected to be completed during the second quarter of 2022, subject to the satisfaction of customary closing conditions. The deal will see IGT will expand its online casino and games operations incorporating iSoftBet’s 350 employees who work across 20 European jurisdictions.
Source: GMB
