The deal represents an important step for the plans of “io” in its increasingly widespread insertion in the Brazilian sports scene.
“For our strategy, the moment to enter as a partner of Arena BTG was very opportune. Talking to the tennis community was ground we hadn't explored before, and tennis is all about betting. It is one of the most popular sports in the segment on a global scale. And it still has this whole atmosphere of an environment that is not only sporting, but also business. There are two universes that talk a lot, both for Arena BTG and for io," explains Sportsbet.io's head of marketing, Justin Le Brocque.
Among the various actions that are planned, "io" assumes the position of "official sponsor" of the complex and will have its brand applied not only to the physical spaces of the courts, but also in the videos that are shown on the arena screen and even customization on the beach tennis rackets.
In digital, Arena BTG will create several actions promoting Sportsbet.io, in wide channels. The agreement also provides for relationship deliveries, which reserve exclusivity in the segment, in addition to uses for booking gourmet spaces, day uses of the complete arena and even clinics with celebrities from the tennis world, such as former players and well-known coaches in the field. The contract has an initial duration of 12 months.
For Arena BTG, the arrival of “io” already comes with a strategy packaged especially for the brand and acting on all possible fronts. “We are extremely excited to welcome “io” as an official sponsor of Arena BTG. We structured a 360 sponsorship plan, where we will explore product activation deliveries, brand exposure and customer relationships, in a totally taylor made package,” reveals the commercial and marketing director of Arena BTG, José Mário Mauad.
Known for being the largest cryptocurrency betting site in the world, Sportsbet.io is a master sponsor of São Paulo Futebol Clube and is also present in CS:GO through the naming rights of Imperial Sportsbet.io. In addition, it features the former five-time world champion Denílson as its official ambassador in Brazil, is an official sponsor of the Copa do Brasil and, globally, prints the Southampton shirt, in addition to being a betting partner of Arsenal, both traditional English football teams.
Source: GMB
