Globo's fantasy game will be played throughout the Brazilian Championship season. Fans can create their team and select eleven players and one coach per round with the aim of scoring points. Those who enter the Betfair League will receive exclusive technical tips. With the renovation, Betfair continues to invest in the sports segment in Brazil.
To enter the league of the betting site, simply choose the company as the official sponsor of the user. Former player Rivaldo, brand ambassador, already has his team in the game.
The partnership between Globo and Betfair also includes exposure in various media, which includes TV calls, digital ads, podcasts, posts on social networks and various other content, in addition to the creation of the league.
Betfair is one of the largest online sports betting providers in the world, and official sponsor of CONMEBOL Libertadores and Sud-Americana, as well as the Carioca Football Championship. The company, founded in London in 2000, pioneered the provision of peer-to-peer (Betfair Exchange) betting in the gaming industry and manages a full suite of sports betting, entertainment events and online gaming products for over 4 million of customers worldwide, available to over 18s.
Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allows to bet with own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.
Source: GMB
