“After more than a decade working with the sport that I love (basketball) and being part of the most outstanding sport organization in Brazil, the NBB, I have moved to the amazing Genius Sports for a bigger project within the country and an incredible professional opportunity in my career,” commented Buso.
For Genius Sports, Buso's role is key to expanding in a country with enormous potential that requires local resources, experts in the local market. “I want to keep contributing with the Brazilian sports market by delivering innovative and technological solutions in order to improve clubs, leagues and federations’ business and operations,” explains the New Business Development Manager for Sports and Betting in Brazil in reference to his goals within the company.
The new Genius Sports executive met the rest of the LATAM team in person at the recent edition of ICE LONDON where the company presented itself with an impressive stand.
“I must thank the entire Genius Sports team for the kind welcome. Even though we have been working together for some months, it was great meeting everyone in person at ICE. I would also like to highlight all the effort of our Latam teammates in the event, Fernando Martinez, Percy Wilman and Alonso Jibaja,” said Buso after the event.
Guilheme is an executive with 13 years of experience in sports marketing and communications, managing several aspects of the digital marketing, from content production, social media analysis and business communication. He lives in Sao Paulo and speaks 4 languages.
Before Genius Sports, he had led the Marketing Communications Department at NBB (Brazilian Basketball League) for 11 years, with previous experiences at Sao Paulo Football Federation (FPF), Puma Brazil and Sports+.
In 2018, Buso achieved his Masters degree in Sport Management at Coventry University (England), which was his 3rd international experience that includes the Disney College Program, at Walt Disney Resorts, in Orlando (USA - 2006), and a High School Exchange Program, in Kentucky (USA - 2003).
Genius Sports is a sports data and technology company that provides data management, video streaming and integrity services to sports leagues, bookmakers and media companies. In April 2021, Genius Sports completed a business combination agreement with a special purpose acquisition company dMY Technology Group, Inc. II to list on the New York Stock Exchange.
Founded on integrity, Genius Sports has become the trusted partner of hundreds of sporting bodies, including the world's largest international federations and professional leagues such as FIBA and the English Premier League. Taking a true partnership approach to working with sport, they distribute official data for organisations such as the NBA, La Liga, ATP and WTA.
Genius Sports' betting partners include over 300 sportsbook brands such as FanDuel, Skybet and Bet365. Company provides sportsbooks with live data, odds and streams from thousands of over 240,000 live sports events per year.
Source: Exclusive GMB
