In January 2022, influencer Casimiro Miguel, an internet phenomenon with his reaction videos that reach millions of views daily, announced the arrival of broadcasts of the Carioca Championship games on his Twitch channel.
The relaxed broadcast format - less attached to technical details and more focused on delivering quality entertainment - was so successful that it will now also host the biggest championship in the country: the Brasileirão.
The broadcasts will take place for Athletico Paranaense games when the team is the home team, at its stadium Arena da Baixada. The first game shown by Cazé on Twitch took place this weekend in the match against Atlético Mineiro.
The broadcast of the games of the club from Paraná state was negotiated by the pay-per-view model, since Athletico-PR does not have a contract with Globo, the broadcaster that holds the rights for the Championship.
The project already has two sponsors that will be able to explore the broadcasts, which are Betway and Rei do Pitaco. Only paid subscribers on the influencer channel will be able to watch game broadcasts.
Through the ‘Lei Mandante’ – which establishes how sports broadcasting rights in the country are negotiated-, and the partnership between the Betway and Rei do Pitaco brands, Casimiro becomes the first streamer in the world to regularly broadcast matches in a league.
Rei do Pitaco, the leading daily fantasy game platform through which users build lineups with players from professional football leagues and score according to the statistical performance of these athletes in real-life matches, is one of the project's sponsors.
“Having Casimiro as one of our partners is a great joy for the entire Rei do Pitaco team. Firstly because we are fans of his content and secondly because he is a personality aligned with our audience, who has a passion for football and for cheering,” celebrates Mateus Dantas, CEO and co-founder of sportstech.
“I didn't know exactly how the Rei do Pitaco worked. For me, it was just like any other fantasy. But Rei do Pitaco is different. It's money in your pocket. Their main league in the 2nd round of the Brasileirão was giving 1 million reales to the winner,” said Casimiro when presenting the daily fantasy game during his live.
Source: GMB
