In addition to broadcasting the show on TV, the agreement includes digital deliveries on TNT Sports' social networks, which reach more than 96.4 million people monthly. All content is personalized and interactive, creating experiences with the public.
Sportsbet.io is an online betting site where sports fans can get even more involved with their favorite games and teams through guesswork, which can generate monetary rewards. In "Jogada Certa", this dynamic is embodied by the talents of TNT Sports in challenges presented by Taynah Espinoza and Pedro Certezas to Luis Felipe Freitas and Octávio Neto, who need to answer questions about the great moments of world football. With each point conquered, participants accumulate "ios" - credits that entitle them to guesses on the betting platform.
"The strength of our projects lies in the conversation between the brand, the content and the fans. Our challenge is to find not only the best format, but also the talents and dynamics that we will apply to ensure a cross-channel delivery that makes sense for a important partner like Sportsbet.io and for the fans," comments Larissa Machado, Director of Content Partnerships and Brand Solutions at Warner Bros. Discovery / WarnerMedia in Brazil.
"When our team saw the project being designed, we were able to imagine 'io' perfectly inserted into the idea. In a very fun way, we managed to find a way in which the world of sports betting fit into everyday life, as it really is. The format of the show, its participants and the way we were able to insert 'io' into it all, effectively turned into something very coherent and that we are very confidente," says Justin Le Brocque, Head of Marketing at Sportsbet.io.
"Engaging with the possibilities during the games makes the fans get even more involved with the event, contributing to make the cheering experience stronger. With a project like this, developed together with Sportsbet.io, we create a gamified dynamic that further fuels the excitement of game days and strengthens the audience's connection to our sports programming," concludes Samuel Sabbag, Director of Ad Sales at Warner Bros. Discovery / WarnerMedia in Brazil.
The partnership between TNT Sports and Sportsbet. io remains active until the end of 2022. "Jogada Certa" airs on TNT always before sports broadcasts.
Source: GMB
