“It is with great joy that Betway Group arrives as a new customer at Suno United Creators. I'm sure it will be the launch of a great and successful project!”, says César Toledo, Partner and Head of Media at Suno.
Suno United Creators was born in late 2017, led by CEO Guga Ketzer and has a team of more than 200 employees in Sao Paulo dedicated to accounts such as Santander, iFood, brands of the Heineken Group and Yamaha.
After concentrating the Santander account, Suno made a leap in the Kantar Ibope Media's Monitor Evolution media purchase ranking: from 40th place in 2019 to the group of the 25 largest in the country in 2020.
The agency offers advertising, event design, content for brands and direct marketing strategies, among other communication services.
Betway is part of the Super Group, a digital company that provides world-class entertainment to the world's online betting and gaming community. With a newly formed local team of specialists, the brand is expanding more and more in Brazil, where official regulation is expected to allow it to land more in the background with brand activations in more disciplines and events.
The brand became a sponsor of the powerful eSports team Furia in May of last year. Under the agreement, the company and the eSports organization develop international collaborations and special content across the BetwayTV platform.
Already in 2022, Betway signed an exclusive partnership for the betting industry with Brazil's touring car motorsport series, the Stock Car Pro Series Brasil. It was the company's first motorsport sponsorship and gave the brand wide TV exposure throughout the year, with each of the races broadcast on the outdoor Band Band and SportTV.
The Betway Group is a leading provider of high quality entertainment offering sports betting, casino, bingo and poker. Founded in 2006, the company operates in various regulated and licensed online marketplaces in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.
Based in Malta and Guernsey, with support facilities in London, the Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people. The company offers customers a personalized, fun and informed betting experience, supported by a safe and secure environment.
Betway is a member of several major bodies including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 certified through the international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and the Responsible Gambling Trust.
Source: GMB
