With these words Alvarenga recognized América for the great performance it has been presenting in recent years.
Intralot Brasil renewed its partnership with América, increasing investment in the club, due to the success of the partnership in 2021. Now, the logo of Loteria Mineira's main game, Keno Minas, is stamped on the front of the players' Jersey.
“América and Keno Minas form a partnership that generates value for both brands. We just have to thank, on behalf of the entire American Nation, for this year of sponsorship of Keno Minas with America. Thank you,” says Alencar da Silveira, president of América MG.
Sérgio Alvarenga, CEO of Intralot, adds: “We will certainly reap results from this partnership, with the luck that we have together here, América and Keno Minas! And now Keno Minas is printed on the front of the jersey, God willing it will bring even more luck!"
The company also invested in other sports incentive fronts spearheaded by the club, such as América street race.
“The official lotteries have a great synergy with the sport, that's why we promote and sponsor several actions with this focus in the jurisdictions where we are present. We believe that encouraging sport is encouraging a healthier lifestyle. In addition, it helps us to spread even more the Keno Minas brand and the important role of state lotteries,” says Gustavo Mantovani, General Director of Intralot Brasil.
About Intralot Brasil
Present in more than 52 jurisdictions and with a team of approximately 5,100 employees, Intralot has established its presence on 5 continents. Since its foundation in 1992, the company has applied cutting-edge technology to develop complete solutions related to the creation, development, operation and support of betting games for the entertainment industry.
Based in Brazil since 2008, in March 2010 Intralot took another step in its expansion path and consolidated its presence in Latin America by signing a contract with Loteria do Estado de Minas Gerais, whose position stands out in the national gaming scene, with almost 100 years of tradition in social investment through programs to encourage sports, education, health and development throughout the state.
Intralot's subsidiary, Intralot Brasil, started its operation with Loteria Mineira with the launch of its first game, Keno Minas. Then the partnership gave rise to new games: Multiplix, Minas 5, Totolot, Totogol and Speed Race. All of them are available at more than 2,500 lottery terminals located at various points of sale in the State of Minas Gerais.
The distributed prize pool is one of the reasons that explain the good performance of the games. Of the total collected, at least 60% is earmarked for awards. Thus, more than R$1 billion have already been distributed in prizes in Minas Gerais.
The Intralot do Brasil operation also stands out as an important driving force in the state's economy. Responsible for approximately 4,000 thousand jobs generated at its points of sale that are present in 433 municipalities, last year it distributed more than R$ 18 million in commission to its resellers.
Intralot do Brasil's mission is to operate licensed lotteries in a safe, reliable and transparent way, providing consistent experience to players, resellers and lotteries, providing exciting content, modern technological solutions and efficient services generating value for all parties involved in a sustainable way.
Source: GMB
