The Rei do Pitaco, the leading daily fantasy game platform, is launching the “Liga Você Mionário” initiative. It is already open and will finish at the last minute before the first game of the Brasileirão, which starts this Saturday, April 9. The total prize pool will be R$ 1.5 million (US$ 320k), with R$ 1 million (US$ 213k) for first place and the rest for others up to 8001st place.
The scope of the sportstech marketing campaign was greatly reinforced with the “summoning” of prominent names on social networks such as sports journalist Bruno Formiga, commentator Vitor Sergio (VSR), podcaster Igão and also comedian Leozito Rocha.
"Communication has always played a central role in Rei do Pitaco's actions and being able to count on a team of influencers that impact millions of people daily is a milestone in our marketing," says Mateus Dantas, co-founder and CEO of Rei do Pitaco.
Since 2019, the brand has more than 1.6 million downloads, has already distributed around R$ 40 million (US$ 8.5m) to users and awarded more than 100,000 players.
Rei do Pitaco is a leading daily fantasy game platform through which users build lineups with players from professional football leagues and score according to the statistical performance of these athletes in real-life matches. Unlike competitors, Rei do Pitaco users compete for prizes at the end of each round. The sportstech was founded in 2019 with the central purpose of bringing more fun and entertainment to the lives of those who love sport.
Source: GMB
