Presented by the comedian Thiago Ventura, by the country duo Marcos & Belutti and by the two-time Olympic champion Jaqueline Carvalho, Jaque do Vôlei, Banca Braba will air fortnightly and will always have the presence of special guests, who together with the presenters will discuss the events more and less relevant to the sport. And to spice up the conversation, the presenters pay for their bets for the round, whether in football, volleyball, basketball, or even snooker.
The episodes are produced at Betway Studio and broadcast on Wednesdays, live on YouTube, being made available in podcast format on all audio streaming platforms after the live is complete.
For Felipe Lobão, partner and head of content at Pod360, the partnership reinforces the importance of the format in the content strategy of Brazilian publishers and companies: “The podcast is today a fundamental medium for those looking to build engaging dialogues with their audience. Helping companies like Betway and Content Club on their journey through the format and conquering territories is what Pod360 is all about, and we are very excited about the partnership.”
Alessandro Visconde, partner and CEO of Content Club, highlights the democratic aspect of the project and the capillarity of the content in different territories: “The project was born with the purpose of bringing the vision of sport to all audiences enthusiastic about the subject. Banca Braba is so mad that it managed to bring together three totally different territories: comedy, country people and sports, where each of the hosts brings their vision and contribution on the subject, in a light, intelligent and humorous way.”
“Betway is a consolidated brand in the world of sports and believed in the project, becoming the master sponsor of this season. For us at Content Club, it is an honor to have the brand as a client in several projects, and a privilege to be able to count on the expertise of Pod360 for production in the podcast format.”
“Betway is one of the largest sports betting companies in the world, it is supporting this project because it strongly believes in the podcast format and, mainly, for the podcast hosts, who are incredible people and will add a lot to our brand,” said João Paulo Haddad. Marques, head of marketing at Betway.
Source: GMB
