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Bookmaker's initiative in Portugal

Project to support athletes “Heroes Betano” was nominated in EGR Awards 2022

“Heróis Betano”, a project to support amateur sports implemented in the Portuguese market by the sports betting platform, is among the finalists of this year's EGR Marketing & Innovation Awards, dedicated to the online gaming industry. The action, which was nominated in the category to reward the best socially responsible marketing campaigns, aims to support athletes, teams or institutions and will soon have a second edition.

Betano’s project, launched last year, aims to “contribute to boosting sports activity” and “help amateur athletes, groups of amateur athletes or collective entities to implement sports projects.”

“With this action, Betano intends to support the community, namely all those who are passionate about sport, but who, for some reason, need extra help to achieve their goals,” explained Ricardo Branquinho, country manager of the betting platform in the Portuguese market, adding that this support would depend on each project, and could “translate into the acquisition of equipment, the financing of participation in a sporting event or any other need that allows amateur athletes to make their dreams come true.”

Paulo Alves, Norberto Mourão, Carlos Paulo, Hugo Rocha and the brothers Miguel and Pedro Ferreira Pinto (Iron Brothers) were the Portuguese athletes selected in the first phase of the Heroes of Sport program, whose second edition should start this summer. The winners will be announced on the 14th of June in London.

Source: GMB