Among his various responsibilities, he will develop the Brazilian eSports strategy, manage and drive goals and KPIs to reach the company's objectives, and seek out partnership and marketing opportunities to help grow the business and improve acquisition and retention rates.
“I am very happy with the possibility of career growth and with this great new challenge at Betway Group, the giant in the betting world and the largest company in the field in eSports. My job will be to leverage the eSports category in Brazil,” commented Gian on his social networks.
Mastrorosa comes from working for five years at Level Up Brasil, a company that provides unforgettable experiences in digital entertainment with various initiatives related to eSports. There, he held the positions of eSports Coordinator, Project Manager and Influence Marketing Analyst, among other functions.
To further demonstrate the experience and knowledge of Betway's new addition to the area, last year Mastrorosa was invited to teach about Mobile Esports at CBF Academy, a learning organization that belongs to CBF, the Brazilian Football Confederation.
Mastrorosa holds a Master of Business Administration - MBA, Project Management (Centro Universitário FMU), a Bachelor in Game Design (Universidade Anhembi Morumbi), and a Visual Communication Technician and Designer (ETEC Carlos de Campos).
Betway is part of Super Group, a digital company that provides world-class entertainment to the world's online betting and gaming community. With a newly formed local team of experts, the brand is expanding more and more in Brazil, where it awaits official regulation that will allow it to go deeper with brand activations in more disciplines and events.
The brand became a sponsor of the powerful Brazilian eSports teams Furia, in 2021, and MIBR, in January of this year. Under the agreement, the company and the eSports organization develop international collaborations and special content across the BetwayTV platform.
In this year 2022, Betway has signed an exclusive partnership for the betting industry with the Brazilian touring car motorsport series, the Stock Car Pro Series Brasil. It was the company's first motorsport sponsorship and gives the brand wide TV exposure throughout the year, with each of the races broadcast on the open channel Band and SportTV.
Source: GMB
