“LiveSports is developing daily newsletters and four monthly tutorials to teach and answer questions from bettors. The contents are managed by Isabela Labete, a sports journalist with stints at Band, SBT and UOL,” said Luciano Silva, production director at LiveSports.
“With this partnership, our goal is to offer relevant content to our audience and start a conversation that generates interaction on social networks. Our experience was designed for the Brazilian public, and we offer agility, simplicity and support made with people, with service by Brazilians and without queues,” explained Marcos Costa, head of strategy and marketing at MrJack.Bet.
According to LiveSports, the first videos have already been recorded, and the premiere is scheduled for today, Monday 23th. The idea is also to try to bring to the public what the betting site considers its differentials, such as instant deposit and full-time support.
It is worth remembering that, in February, LiveSports closed an agreement to produce content similar to another betting site, Up Sports Bet. The strategy was also focused on short videos, with a presentation by another sports journalist, Mirelle Moschella, currently in the Band and specializing in poker and MMA.
Source: GMB
