The two prominent influencers were MC Kekel who is a well-known music artist with 5,900,000 million worldwide followers and the other influencer was Nathalia Gibson who is an established Brazilian model, Loreal spokesmodel, and Internet sensation with 608,000 thousand followers.
The two influencers shared their experience of the trip to Paris which included the ultimate VIP experience at the Parc de Princes stadium with a player pitch-side warm-up experience and they had an opportunity to watch the game by sitting in the VIP box.
In addition to that, the influencers were gifted an official Paris Saint Germain game day jersey from the team and Playbetr
Samba Digital, as the Social Media/Marketing agency for Playbetr in Latin America, was in charge of the whole process (From the selection of influencers with a good connection to PSG to the creation and delivery of content).
The localized campaign which showcased the brand and its partnership with PSG for Latin America had a reach of 4.5 million and it saw over 150k individuals engaging with the campaign.
“We were delighted to welcome these two Brazilian stars to this extraordinary experience with PSG and Playbetr. We look forward to having a long-term relationship with these two stars,” said Marvin Jones, Director of Marketing at Playbetr.
“As you all know, I made a song for Neymar and I was very happy when they put it in the series that was released about him. I love watching this boy play and having this experience that Playbetr is giving me is incredible. I was very excited and grateful and I can only thank God and everyone involved,” said the MC who recently released the single “Maldita”.
Nathalia Gibson was also excited about the experience: “For a football lover like me, this opportunity to enjoy this experience that Playbetr provided us was incredible. Being in one of the most incredible stadiums in the world, watching one of the best teams in Europe with the presence of Brazil's main star.”
Playbetr is a licensed cryptocurrency focused on sports betting and casino and offering the best in online gaming entertainment. It features over 50,000 pre-game and 30,000 live selections every month as well as over 3,500 casino games from over 30 providers.
The Playbetr community is one of the fastest growing online gaming community offering tournaments, jackpots, rake races, bonuses and the best promotions.
Source: GMB
