Next Saturday’s (28) match is the world’s biggest club football game, with over 700 million fans tuning in to the 2021 edition (per Front Office Sports). This year’s final, between Liverpool and Real Madrid at the Stade de France, is expected to draw an even bigger audience—and an unprecedented level of crypto betting activity.
These expectations come against the backdrop of a crypto betting market that is developing at a significantly faster rate than its traditional currency counterpart. According to software developer SOFTSWISS, cryptocurrency use in sports betting increased 116.7% year-on-year in the first quarter of 2022, compared to 60% growth in overall sports betting.
And despite the recent slump in the value of cryptocurrencies, data from crypto betting pioneer Cloudbet suggest that it has not erased customers’ desire to bet: Turnover has largely held steady – and in the case of casino spend, it may even be increasing.
“As two of the biggest teams in the world meet in the most-watched club match on the planet, we anticipate the busiest day ever for crypto betting,” said Cloudbet Director Leandro Rossi. “It is clear that the Bitcoin betting boom will continue despite the sector’s setbacks, and that an increasing number of bettors are reaping the benefits of the decentralized blockchain model. The array of Champions League markets available at Cloudbet represent a tangible opportunity for users to grow the size of their respective Bitcoin investments.”
“In the four years since Liverpool’s last Champions League Final against Real, the Bitcoin market has grown exponentially, offering tremendous potential returns for soccer fans despite recent market fluctuations,” Rossi concluded.
On the day of the Reds’ clash with Real Madrid in the Final of May 2018, Bitcoin was trading at US$8,500. Even after the recent crypto slump, that coin is still up by over 250% in the current market, offering incredible value to those who have held Bitcoin since the last time the La Liga Champions and Jurgen Klopp’s men contested football’s biggest domestic prize.
Source: Europeangaming.eu
