The essence of this agreement is built on Betsson’s and AC Milan’s matching passion for football and the positive value this has on the region.
The new partnership confirms AC Milan’s global nature as it consolidates its presence into an historically important market for the Club, from where some of the biggest Rossoneri stars, including Ronaldinho and Kaká, come from.
The partnership with AC Milan will further raise awareness about the Betsson brand in Latam in line with the online sportsbook and casino operator’s strategy for the region where over the past couple of years it has been solidifying its presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Peru.
Andrea Rossi, Commercial Director for South America at Betsson Group, said: “The exclusive partnership with AC Milan in Latam strengthens our expansion drive in the region and allows us to broaden our content offering and collaborate with an innovation-oriented club. Our shared goal is to offer a more modern and engaging storytelling of sports, creating high-quality entertainment for the Rossoneri fans in South America”.
AC Milan Chief Revenue Officer Casper Stylsvig added: “Joining hands with Betsson helps us move closer to our local fanbase of over 75 million people. Latin America is a very special market for AC Milan and one where we truly feel the passion for the Rossoneri colours, so we could not be more excited to kick off this partnership.”
As part of this partnership, Betsson will get exclusivity of AC Milan IP usage within the category in Latam, brand visibility on the stadium’s perimeter LEDs and on the acmilan.com site and app. In addition, the partnership includes the creation of a rich editorial calendar full of exclusive content designed to engage Latin American fans in a fascinating experience and making them feel closer to their favourite European football team.
Serie A 2021-22 Champion
Despite clearly being a competitive championship until the end, according to Betsson’s odds experts, Milan had approximately 20% chance of winning the Serie A in the first rounds, and the highest chances of winning before the penultimate round of, with 57%. The team was followed by Internazionale, with 43%. This is AC Milan’s first title in 11 years.
Source: GMB
