“We will have Mercado Bitcoin, Heineken, Claro, Sportsbet.io, Nissan, and Motorola/Lenovo during the pre-game of the final,” said Samuel Sabbag, director of ad sales at Warner Bros. Discovery in Brazil, in an interview with Máquina do Esporte.
Sponsor in the betting area, Sportsbet.io has been a partner of TNT Sports since April in “Jogada Certa“. The game show puts the knowledge of talents like Pedro Certezas, Luis Felipe Freitas and Octavio Neto to the test, who in the Champions League final participate in a special quiz about the tournament.
Branded content activations will air on TNT, HBO Max and TNT Sports' digital platforms. The deliveries involve talent from TNT Sports, special guests and knowledge challenges, among other formats for streaming and digital platforms.
“We work with branded content for the master shareholders of our project. This is a format that integrates the brand's challenges with the content, explaining in a light way the message that the brand wants to convey to the audience,” said Sabbag.
In addition to sending journalists and commentators to follow the final directly from Paris, TNT Sports has a team of local correspondents, who cover European clubs and markets, and match days. The talent team is also joined by former players with experience in the Champions League, such as Zé Roberto, Sávio and Nilmar, who will be in some of the special content.
“Our content, involving our entire ecosystem of brands, delivers emotion, engagement and reaches the fan wherever he is,” concludes Sabbag.
Source: Máquina do Esporte
