The multi-year deal will see MGE leverage Kambi’s award-winning technology and mobile sports betting offering, which includes its unparalleled ice hockey product and expansive Bet Builder capability, for its PlayFallsview online mobile sportsbook brand.
Operated by MGE, Fallsview Casino is the largest gaming resort facility in Canada, and one of the most recognisable gaming brands in the country, with its online brand to launch following the opening of the newly regulated Ontario market last month.
The long-term agreement further strengthens Kambi’s presence across North America where it is currently live in 17 US states and recently launched in Ontario on the first day that the regulated market went live.
Kristian Nylén, Kambi Chief Executive Officer and Co-Founder, commented: “The Canadian market, and Ontario in particular, is full of potential for Kambi and our partners so I am pleased to have agreed this partnership with Mohegan and its Fallsview online mobile brand.”
"I look forward to the combination of our industry-leading mobile sportsbook and the prominent Fallsview name as together we bring players in Ontario all the excitement of single and in-game wagering along with the unrivalled bet combinability our sportsbook offers," Nylén added.
Rich Roberts, President of Mohegan Digital for MGE, said: "It's an exciting time for the mobile gaming industry as sports betting continues to grow, and we're thrilled to be entering into another partnership with Kambi Group plc with the launch of PlayFallsview online mobile sportsbook.”
"Once launched, this will mark MGE's first online mobile gaming product outside of the United States and we're really looking forward to our partnership with Kambi Group on this new venture," Roberts concluded.
Source: GMB
