Betmotion's action connected fans of both teams with the game by taking photos and personalized messages of support through the Seyu app, which were shown throughout the live streaming broadcast on YouTube and also on the big screens of the stdium. The brand also boosted public participation using advertising spaces on LED boards around the court and also on social networks.
“Betmotion is a reference in technology and creativity in the betting segment in Brazil, so we are very happy with the activation in the first game of the NBB finals. We seek to provide incredible experiences between the public and the brand, and the action delivered exactly that,” said Fernanda Gomes, country manager of the betting site in Brazil.
The novelty featured a partnership between Betmotion and Seyu, a company created in Hungary in 2018 and which is responsible for activations in different sports in 14 countries. Inside the court, Franca's team beat Flamengo by 85 to 79 and took the lead in the decision, which will be in the best of five games. Now, the next two matches will be in Rio de Janeiro, on Thursday (2) and Saturday (4).
Source: GMB / Máquina do Esporte
