The ads recreate different everyday situations (at a bus stop, at the bar with friends or in the dentist's waiting room), in which the player shares their excitement for the game, which becomes a unique experience. It also highlights the ease of access to the Codere Online offer, available from anywhere within the territory of CABA.
Codere Online has recently strengthened its position in Latin America with the start of its activity in the City of Buenos Aires (Argentina), on December 9, which adds to the already operational in Spain, Italy, Mexico, Colombia and Panama.
Alberto Telias, chief marketing officer of Codere Online, commented: “With the launch of this campaign, we continue to strengthen the Codere brand in the region and develop content, experiences and products that, together with the main soccer teams, bring us closer to the local customer.”
Codere Online began operating in the City of Buenos Aires in December 2021 after obtaining an initial five-year licence granted by Lotería de la Ciudad de Buenos Aires (LOTBA), the gaming regulator of the City of Buenos Aires. Codere Online is also operational in the Latin American markets of Mexico, Colombia and Panama.
The business has signed a series of strategic alliances with the main football teams in the region, including the sponsorship of Real Madrid CF for Latin America and the sponsorship of Club Atlético River Plate in Argentina.
Argentina allows for gambling to be legalized on a state-by-state basis, with the City of Buenos Aires allowing operators to launch late last year.
Source: GMB
